"L.S."), and mother, Anna Mary, founded in 1945-have been at the center of one of the messiest family feuds in American history. His family and U-Haul-which his father, Leonard Samuel (a.k.a. (Don't believe us? Call him at 60.) He credits the direct line with such innovations as a box designed for flat-screen televisions, 24/7 access to U-Haul's storage units and printed instructions for customers on how to safely connect and disconnect trailers.įrankly, a few calls from enraged customers in the middle of the night are nothing compared with what Shoen has already endured for this company. Not only did he not change his number, but eight years later he still claims to respond to every call-although sometimes via e-mail or text-and now insists that all U-Haul general managers post their cellphone numbers in their stores and on the perimeter gates and print them on their business cards. ![]() Most CEOs would have had their assistant set up another line minutes after the show aired.
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